Round 3: Final Round

The top six students with the highest scores from round two will be invited to participate in round 3. The in-person event will take place on November 18th.

Prompt:

Now that Wear Brims has agreed to sell their products on Amazon AND adopt Sponsored Brands and Sponsored Brands + Video, up-sell the client on using an additional Sponsored Ads solution - Sponsored Display Remarketing. Highlight on the ad product complements a complete advertising strategy for the success of the  business on Amazon.

Please prepare a 10 -15 minute presentation with 5 minutes saved at the end for Q&A.

Ensure to include the following content:

• A PowerPoint presentation
  
• An introduction including your name, major, graduation date
• Why a brand should advertise on Amazon leveraging data
  
• Why a brand should use Sponsored Display leveraging data
• Discuss how Sponsored Display works
• Take into consideration what is unique about a luxury brand selling and advertising on Amazon
• Provide a data driven budget recommendation for the ad product
• Closing with strong next steps

What we will be grading for:

• A strong introduction
• The why to advertise on Amazon was clear and easy to understand
• The presenter spoke with volume, at a good pace, and was able to succinctly communicate complex ideas
• The presenter showed a good understanding of Sponsored Display including the value proposition and how it works
• The presenter built a compelling narrative aligned to client goals
• The presenter was personable and showed the ability to connect with the client
• Includes a media plan including budget for the ad product
• Strong close
  
  

Example Presentation:

Will be presented at the competition on November 17th

Advancing: 

The top three students will place and receive monetary prizes.