The top six students with the highest scores from round two will be invited to participate in round 3. The in-person event will take place on November 18th.
Now that Wear Brims has agreed to sell their products on Amazon AND adopt Sponsored Brands and Sponsored Brands + Video, up-sell the client on using an additional Sponsored Ads solution - Sponsored Display Remarketing. Highlight on the ad product complements a complete advertising strategy for the success of the business on Amazon.
Please prepare a 10 -15 minute presentation with 5 minutes saved at the end for Q&A.
Ensure to include the following content:
- A PowerPoint presentation
- An introduction including your name, major, graduation date
- Why a brand should advertise on Amazon leveraging data
- Why a brand should use Sponsored Display leveraging data
- Discuss how Sponsored Display works
- Take into consideration what is unique about a luxury brand selling and advertising on Amazon
- Provide a data driven budget recommendation for the ad product
- Closing with strong next steps
What we will be grading for:
- A strong introduction
- The why to advertise on Amazon was clear and easy to understand
- The presenter spoke with volume, at a good pace, and was able to succinctly communicate complex ideas
- The presenter showed a good understanding of Sponsored Display including the value proposition and how it works
- The presenter built a compelling narrative aligned to client goals
- The presenter was personable and showed the ability to connect with the client
- Includes a media plan including budget for the ad product
- Strong close
Will be presented at the competition on November 17th
The top three students will place and receive monetary prizes.